

Even with ultra-fast fibre optic, large files can take some time and people need the capacity to store what they have downloaded. If you are sending something, you need to be conscious of how the receiver will access the file. This issue is still very relevant as people may be accessing the internet via dial-up (slow), mobile networks (variable), broadband or fibre optic. When considering data limits - or bandwidth (the information-carrying capacity of the network), it is important to acknowledge storage and network speed limitations. Facebook is great for personal stuff whereas ResearchGate is better for academic discussions. Social networks can help you achieve that by focusing your contributions towards appropriate networks. Instead, you need to spend time focusing your message and sending it to the relevant people. With modern technology, it is too easy to send a message to everybody in your contact list.

It is important that you direct messages to the right people. Shea (2011) argues "it's your responsibility to ensure that the time they spend reading your posting isn't wasted". When you post anything online, write an email or share a post it will take other people's time to read. Think carefully about what kind of digital citizen you want to be! This includes small and independent websites just as much as it affects larger corporations.

For example, if you use a program like AdBlocker, you are cutting off the revenue streams of the websites you visit. These ethical choices are not necessarily associated with law, but the decisions you make online demonstrate your ethical stances. Just like any other decisions we make, what we do online has ethical implications. Artists, companies, internet providers and law enforcement agencies are continuing to prosecute people who illegally access and/or their material. These activities are a huge loss of revenue for artists and companies. It is the online equivalent of shoplifting. Illegal streaming of movies, illegal downloading of music and copyright infringement is still breaking the law. It can however be easy to let your ethics slip when online. In life, people generally follow the law.
